The power of SMS in modern marketing

written by Victor Ocasio / victor@lucidtrac.io on Thursday 10/06/2022

updated on Wednesday 01/04/2023 13:07 UTC

Tags: SMS Marketing ( 1 ), Text Message Marketing ( 1 ), Mobile Marketing ( 1 ), Communication ( 11 ), Engagement ( 1 ), Open Rate ( 1 ), Cost-effective Marketing ( 1 ), Permission-based Marketing ( 1 )

The widespread use and quick response rate of text messages make them an incredibly effective tool for communication. In fact, a vast majority of text messages are opened and read within just a few minutes of being received, with a staggering 98% open rate. These statistics highlight the immense potential of SMS marketing as a means of reaching and engaging with audiences.

The power of SMS in modern marketing written by Victor Ocasio

It is not surprising that more and more businesses are turning to SMS marketing to reach their customers, given its impressive open rate. Not only is SMS marketing a cost-effective way to reach a wide audience, but it is also a permission-based form of marketing, meaning that you will only send text messages to individuals who have given you explicit permission to do so. This could be through opting-in to receive text messages from you or providing you with their phone number for the purpose of receiving text messages. By utilizing SMS marketing, you can be confident that the people receiving your messages are actually interested in hearing from you.

In comparison to other forms of marketing such as television or radio ads, SMS marketing is an affordable option that can reach a large audience with just a few clicks. These other methods of marketing can be costly and often have a limited reach. SMS marketing allows you to effectively communicate with your target audience without breaking the bank.

It is crucial to remember that SMS marketing is a permission-based form of communication, ensuring that you are only contacting individuals who have expressed an interest in receiving messages from your business. This makes it a highly effective and respectful way to reach out to potential and existing customers. With its high open rate and cost-effective approach, it is clear why SMS marketing is becoming an increasingly popular choice for businesses looking to connect with their audience.

In conclusion, SMS marketing is a highly effective and cost-efficient way for businesses to reach their target audience. Its impressive open rate and permission-based nature make it a desirable choice for businesses looking to connect with their customers. With its ability to reach a wide audience at an affordable cost, SMS marketing is a clear choice for businesses looking to effectively communicate with their audience.

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Comparing Feature	LucidTrac	Zoho CRM	Zendesk CRM	Freshdesk CRM	Salesforce CRM	Monday CRM	HubSpot CRM	Keap CRM	Sugar CRM	SherpaDesk CRM
Price	$300 Unlimited Users	$49 Avg/Per User	$149 Avg/Per User	$109 Avg/Per User	$125 Avg/Per User	$99 Avg/Per User	$99 Avg/Per User	$49 Avg/Per User	$45 Avg/Per User	$49 Avg/Per User
Free Trial	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Support 24/7	Yes	Yes	No	No	No	No	No	No	No	No
Developer API	Yes	Yes	No	Yes	No	No	No	No	No	Yes
Dashboards	Yes	Yes	No	Yes	No	Yes	No	No	Yes	No
To-Dos	Yes	Yes	No	Yes	No	Yes	No	No	Yes	Yes
Products & Assets	Yes	Yes	No	Yes	No	Yes	No	No	Yes	Yes
User Roles	Yes	Yes	No	Yes	No	Yes	No	No	Yes	No
2FA (Two-Factor Authentication)	Yes	Yes	No	Yes	No	Yes	No	No	Yes	No
Multi Method Importing	Yes	Yes	No	No	No	Yes	No	No	No	No
Documents & Templates	Yes	No	No	No	No	No	No	No	No	No
iOS/Android Apps	Yes	Yes	No	No	No	No	No	No	No	Yes
Statistics & Reporting	Yes	Yes	No	Yes	No	No	No	No	No	Yes
Storage	500G Base Node	1G	1G	1G	1G	1G	1G	1G	1G	-
Monthly Payments	Yes	Yes	No	Yes	No	No	No	No	No	Yes
Campaigns	Yes	Yes	No	Yes	No	No	No	No	No	No
Exporting Services	Yes	Yes	Yes	Yes	No	No	Yes	No	Yes	No
Emailing	Yes	Yes	No	Yes	No	No	No	No	No	No
SMS Inbound/Outbound	Yes	Yes	No	Yes	No	No	No	No	No	No
Voice Calling Inbound/Outbound	Yes	Yes	No	Yes	No	No	No	No	No	No
IVR Services	Yes	Yes	No	Yes	No	No	No	No	No	No
Google Calendar/Authentication	Yes	Yes	No	Yes	No	No	No	No	No	No
Service Tickets / Time Tracking	Yes	Yes	No	Yes	No	No	No	No	No	Yes
Email to Service Ticket Services	Yes	Yes	yes	Yes	No	No	No	No	No	Yes
Time Clock / Payroll Exporting	Yes	No	No	No	No	No	No	No	No	No
Networking / IP & Host Management	Yes	No	No	No	No	No	No	No	No	No
Web Forms / Landing Pages	Yes	Yes	No	Yes	No	No	Yes	No	No	No
Invoice/Payment Collections Tools	Yes	No	No	No	No	No	No	No	No	No
Customized Programming	Yes	No	No	No	No	No	No	No	No	No

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